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Resoundingly Human

Aug 5, 2022

We’re just about halfway through the summer, and with many days of warm weather still ahead, most of us are planning fun outdoor activities or family adventures, or maybe just working toward our summertime fitness goals.

But for some, ok many of us, staying active can be a struggle, not only to reach our fitness goals, but to stick to our good exercise habits in the long run. The use of wearable heath devices, such as a Fitbit can serve as a valuable tool not just for tracking progress, but of setting goals and helping motivate users to meet them.

However, new research shows that there are ways to enhance the effectiveness of these tools, for even longer-term benefits through a process called gain-loss incentives. I’m pleased to introduce Idris Adjerid from Virginia Tech to discuss the findings of his study, “Gain-Loss Incentives and Physical Activity: The Role of Choice and Wearable Health Tools,” which will be published in the INFORMS journal Management Science.